African American Hero of the Day

Russell Simmons (1957-)

Music Producer

Simmons was born in the middle-class neighborhood of Hollis in Queens, New York, on October 4, 1957. In 1970 after having some involvement with gangs while a teenager, he decided to take classes in sociology at City College of New York. Although he did not complete college, Simmons saw an opportunity. He recognized the influence that rap music had on young urban African Americans telling their story. The crowds that came to parks and street corners to hear their performances encouraged him to promote local artists and begin Def Jam Recordings in 1984 with partner Rick Rubin. His efforts set the foundation that revolutionized hip-hop.

Simmons's involvement with hip-hop and the fashion that supported this urban music helped to inspire a clothing line Simmons called Phat Farm. It became one aspect of Simmons's multi-faceted business, Rush Communications. The firm encompassed films, television shows, management services, a magazine and advertising company, and clothing. By 1992 Rush Communications was the second largest African American-owned entertainment company in the nation. In 1999 Simmons sold his stake in Def Jam Records to Universal Music Group for $100 million. In 2004 he sold Phat Farm for $140 million.

From African American Almanac: 400 Years of Triumph, Courage and Excellence by Lean'tin Bracks, (c) 2012 Visible Ink Press(R). A wealth of milestones, inspiration, and challenges met . . .